Marketing and Advertising

Marketing and Advertising

Overview

If you`re eager to secure a job in a company`s marketing department, The Trentstone Marketing and Advertising (Fundamentals) Course is ideal for you. Discover what marketing objectives are all about, and explore the Marketing Mix. Learn about powerful marketing tools including advertising, and how lateral thinking can help you become successful in marketing and advertising. Find out how to use Features, Advantages, and Benefits (FABs) to meet your organisation`s objectives. An excellent grounding for those wishing to go far in marketing!

Outcomes

  • Understanding marketing objectives and recourses
  • Marketing recourses required for a specific marketing activity
  • Use marketing recourses in meeting organisational objectives
  • Identify the different marketing terms
  • Apply conceptual and lateral thinking skills
  • Concepts of marketing communication
  • Understanding of the terms feature, advantages and benefits
  • Record the FAB